Differentiation (and more than that, being remarkable) relies upon having a unique angle.

There is nothing like a good argument to get people going. How do you leverage the power of emotion as a blogger?

Chances are that you are passionate about something, otherwise you wouldn’t bother with blogging – after all, it can be hazardous to your health. What is it in your niche that you absolutely love? Alternately, can you reframe that as something that you can really get emotional about?

I mentioned edgecraft in my Blogger’s Block article. Edgecraft is radical reframing – looking at one facet of your niche, then going to the far edge of what is doable and reasonable along that facet.

For XFBML blog, it is easy – I have an Information Architecture and Usability categories that is my way of giving myself permission to speak out about poor user experience and other things that really get up my nose.

Whatever your niche, there will be some way that you can be controversial.

Similar Posts:

• Categorisation
• Reframing: The sweetest idea for content ideas
• If you are not hated…
• Do You Want To Become a Truly Great Blogger?
• A new definition of pillar posts