Copywriting
5 April 2011 Comments Off
Wikipedia has an article on serendipity that talks about what a wonderful thing it is: Serendipity denotes the property of making fortunate discoveries while looking for something unrelated, or the occurrence of such a discovery during such a search. It then talks about the history of the term without actually giving us much to go [...]
Copywriting
5 April 2011 Comments Off
Paul Graham wrote the following in September 2004: It used to be that only a tiny number of officially approved writers were allowed to write essays. Magazines published few of them, and judged them less by what they said than who wrote them; a magazine might publish a story by an unknown writer if it [...]
Copywriting
5 April 2011 Comments Off
There is an old saying amongst technical writers – “Write to inform, not impress”. Here is gem from a Californian academic: The move from a structuralist account in which capital is understood to structure social relations in relatively homologous ways to a view of hegemony in which power relations are subject to repetition, convergence, and [...]